Chief Editor, Strategic Communications Architect & Global Narrative Leader in Mission-Driven Storytelling

I fuse storytelling with editorial intelligence, strategy with soul, and leadership with lived experience.

I work with institutions, brands, founders, and leaders who want to communicate clearly AND consciously.

Whether I'm designing a B2B communications strategy, leading an editorial campaign, coaching an executive, or guiding a high-driven individual back to their voice and core values, I'm asking the same question:

Does this resonate in the nervous system? Does it lead to presence and activation?

If the answer is yes, we move forward.

This is storytelling redefined.

This is a strategy of self-leadership.

This is communications work with a heartbeat.

I'm a bilingual communications strategist, editorial director, and veteran journalist with 16+ years of global experience leading high-stakes messaging, brand voice strategy, and narrative development at the intersection of media, leadership, and mission.

From Forbes to the United Nations, PBS, and mindbodygreen, my work has shaped the voices of global institutions and modern multimedia platforms alike. I've built content ecosystems, led cross-functional editorial teams, and directed thought leadership strategies that build trust, influence, and visibility across cultures and platforms.

I also advise high-performing executives and purpose-driven brands on how to communicate with clarity, resonance, and presence, from internal messaging frameworks to external storytelling campaigns.

Whether I'm publishing for an industry expert or architecting the comms blueprint for a global team, I bring equal parts strategy, resilience, and editorial rigor.

What sets me apart?

I bridge data and emotion, editorial brilliance and brand strategy, cultural nuance and universal clarity. I operate in fast-moving, global environments where communication is treated as infrastructure for trust.

This is narrative power. And it's what I do best.

Core Competencies:

• Global communications strategy & editorial leadership

• Executive messaging & brand storytelling

• Cross-cultural narrative development (US, LATAM, EU)

• Internal comms, press strategy & content ecosystems

• Thought leadership development & voice architecture

At Ximena Media, we use the power of editorial precision, aligned strategy, and well-being intelligence to elevate the way you lead, influence, and connect.

IN BRIEF

Born in Costa Rica, shaped by New York, and informed by a life lived across borders, disciplines, and industries, I bring both global fluency and embodied clarity to everything I create.

My professional journey has taken me from the top dance conservatories in Spain to yoga mastery in India, from cultural immersion in Bolivia to editorial and entrepreneurial leadership in New York City—with deep research and design roots in New Mexico, where I earned both my degrees.

I hold a Master's in Communication & Journalism (Summa Cum Laude, University of New Mexico), a B.A. in Dance & Design (Summa Cum Laude), and accreditations that span the mind-body-intellect spectrum:

Certified Executive Leadership Coach
AI-Informed Media Strategist
Certified Yoga Master Trainer & Certified Master Pilates Instructor
3X-Certified Health & Functional Nutrition Coach

This body of work allows me to communicate across languages, disciplines, and dimensions—blending narrative mastery with embodied insight.

My brand was born from both endless curiosity and brilliance—from witnessing how many sharp minds speak out of alignment and how many meaningful voices are lost inside performance.
It's now a space where high-performing leaders and visionaries come to align their stories, sharpen their voices, and lead with intention and clarity that travels across platforms and eras.